What a dreadful, poorly researched article in Forbes magazine. There’s so much wrong with it, I can’t find a single good thing to say – so I’ll say nothing more about it.

In brief, the way to Google Heaven is:

1. Create good quality, unique content
2. Ensure the content can be crawled and indexed by Google
3. Take steps to ensure that the content is seen once only, at the best URL for it
4. Build good quality links to the content from your own sites and those of relevant third parties

It’s a shame the sites featured in the Forbes article failed to follow this simple formula.

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